Bikes haven’t often been a focal point of collaboration when it comes to fashion labels, but the trend seems to be taking off as of late with several brands reaching out to established cycle makers in order to craft their own urban cruisers. The latest to enter the fray is Diesel, which has partnered up with Pinarello to develop a high-performance “Only the Brave” bike through their SOE system (Simulation Optimize Evolution). Crafted from Hydroformed Aluminium, the 7002 T’ used for the frame allows for an original and distinctive design without sacrificing handling agility and cornering ability. Single speed, light and versatile to adapt safely to all kinds of urban streets, this cruiser represents a truly innovative and intelligent collaboration that didn’t give up either brand’s heritage or utility in exchange for extra fashion credentials. Available at the DIESEL PLANET STORE in Hong Kong by the end of August 2011.
Diesel and adidas Originals come together for Fall/Winter 2011 as the two companies present a collaborative collection of footwear. Featuring signature aesthetics from both brands, the sneakers boast a selection of high quality leathers, suedes and detailing that highlight classics like the Stan Smith, ZX 700 and Forum Mid. Look for these now through select adidas Originals stockists.